Stories

UP NYC x Black History Month 2023

For Black History Month 2023, we sat down and highlighted Black creatives serving their communities and following their path on what they enjoy doing.  Contributors Famous Nobodys – @famousnobody...

Air Force 1 '07 PRM – 'Bronx Origins'

On 10/14, UP NYC honored the birth of Hip Hop within the Bronx. Hip Hop was birthed into the 21st century as a cultural phenomenon, formulated by DJ Afrika Bambaataa of the hip hop collective,  Z...

Air Jordan 1 Retro High OG – 'Heirloom'

For the release of the Air Jordan 1 Retro High OG 'Heirloom', UP NYC honored the next generation of our community is here. We wanted to take everyone on a journey with a few “heirs” from the UP ...

UP NYC x Adidas x Bad Bunny Release

On 08/26, UP NYC collaborated with Adidas for a special release of the Bad Bunny Forum, exclusively at our Bronx 3rd Ave location. Notable moments of this release included ice cream treats for al...

UP NYC x Adidas – 'Back to School' Giveback

  On 8/19, UP NYC held our first 'Back to School' Giveback in collaboration with Adidas exclusively at our 3rd Ave location. We hosted an open panel discussion around the topic of Mental Health &...

PR Day – Nike Air Force 1

On 06/04/2022, for the release of the Nike AF1 'Puerto Rico' and 'Boricua', UP NYC hosted an event in celebration of the 2022 PR Day parade. We also wanted to tell the story of this year's tribut...

Air Max Day – 35th Anniversary 2022

For the 35th Anniversary of Nike Air Max Day, UP NYC honored every generation that has kept the shoe timeless and showcased collections amongst every individual involved in the 'Blueprint' spread...

Air Jordan 1 Retro High – 'Rebellionaire'

On 03/19/2022, for the release of the Air Jordan 1 Retro High OG 'Rebellionaire', UP NYC honored the Rebels of East Harlem and the Uptown area the right way. Meet part of The High Enterprise, a c...