Air Max Day – 35th Anniversary 2022

For the 35th Anniversary of Nike Air Max Day, UP NYC honored every generation that has kept the shoe timeless and showcased collections amongst every individual involved in the 'Blueprint' spread. We also partnered up with @other.1s for our Give Fresh initiative to donate shoes to those in need.

Talent
@emelypalm
@mikeyphelps
@ms_shaggin
@icollectkicks
@_mayor_

Photography/Video
Lucien Garcia

Air Jordan 1 Retro High – 'Rebellionaire'

On 03/19/2022, for the release of the Air Jordan 1 Retro High OG 'Rebellionaire', UP NYC honored the Rebels of East Harlem and the Uptown area the right way. Meet part of The High Enterprise, a c...

PR Day – Nike Air Force 1

On 06/04/2022, for the release of the Nike AF1 'Puerto Rico' and 'Boricua', UP NYC hosted an event in celebration of the 2022 PR Day parade. We also wanted to tell the story of this year's tribut...

Air Max Day – 35th Anniversary 2022

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