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Air Jordan 1 Retro High – 'Rebellionaire'


On 03/19/2022, for the release of the Air Jordan 1 Retro High OG 'Rebellionaire', UP NYC honored the Rebels of East Harlem and the Uptown area the right way. Meet part of The High Enterprise, a collective from Spanish Harlem who instill community, art and culture into everything they do. These rebels have excelled against all the odds that come with being men of color in low income neighborhoods. Outside of the music, the four and their crew have been front runners in the world of music, art, and food. UP NYC recognizes and honors them and every other rebel who does not let the status quo determine their futures.

Talent
@ufofev
@cousin_hill
@iamjhart
@lilbbq

Photography/Video
Lucien Garcia

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Air Max Day – 35th Anniversary 2022

Air Max Day – 35th Anniversary 2022

For the 35th Anniversary of Nike Air Max Day, UP NYC honored every generation that has kept the shoe timeless and showcased collections amongst every individual involved in the 'Blueprint' spread...

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