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Air Jordan 1 Retro High OG – 'Heirloom'

For the release of the Air Jordan 1 Retro High OG 'Heirloom', UP NYC honored the next generation of our community is here. We wanted to take everyone on a journey with a few “heirs” from the UP NYC Community.

Devan Ibiza, 23, DJ & producer. Creator of Devs basement. Bronx, NY.
Ethan Emilio Guzman, 13, Athlete & Model. Washington Heights/Dyckman, NY.
Jae Lee Cooper, 22, Non-traditional Black queer skater. They/She Pronouns. Brooklyn, NY.

Talent
@devanibiza
@where_is_ethan4
@jae.leanne

Video
Imani Austin

Photography
Lucien Garcia

Project Manager
Ruby Lassi

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UP NYC x Adidas x Bad Bunny Release

UP NYC x Adidas x Bad Bunny Release

On 08/26, UP NYC collaborated with Adidas for a special release of the Bad Bunny Forum, exclusively at our Bronx 3rd Ave location. Notable moments of this release included ice cream treats for al...

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Air Force 1 '07 PRM – 'Bronx Origins'

Air Force 1 '07 PRM – 'Bronx Origins'

On 10/14, UP NYC honored the birth of Hip Hop within the Bronx. Hip Hop was birthed into the 21st century as a cultural phenomenon, formulated by DJ Afrika Bambaataa of the hip hop collective,  Z...

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